How PPC Does and Doesn't Affect Organic Results [Complete Guide]
Today we’re going to clear the air on a common confusion surrounding PPC, SEO, and organic search results. When it comes to the world of digital marketing and PPC management, it can be difficult to navigate what actions drive what results if you’re unfamiliar with how all of it works. This is where a team of PPC experts can come in handy to manage your marketing strategy. If you’re in Arizona, Cloud LGS is a top choice among local businesses.
For now, let’s look at whether or not PPC affect Organic Results.
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Let’s get one thing straight here, Paid search does not directly affect your organic rankings. If your competitor is ranking higher than you on Google, that does not automatically mean that they are spending more for ads and that you need to do the same thing. Also, if you start spending more on ads and your rankings increase simultaneously, these two things may not be as connected as you think.
Paid tactics, aka PPC, do not directly impact your organic traffic. SEO strategy is what impacts your organic search traffic.
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Here is where the intersection and confusion might come into play
While PPC does not drive organic search traffic as a direct result, there are indirect ways in which it could do so. For example, if an ad appears above the organic search results, some people tend to click these over what’s below. Some click on the organic listings and some click on the paid listing. This would be an instance in which your PPC tactic seemingly drove you more organic search traffic.
Another instance would be in relation to a visitor who has been exposed previously to a site or brand from ads being more likely to click on your organic listing. If they had that previous interaction with you, they could be more likely to recognize your name in the listing and then click on your content from there.
Another thing to note is that paid content typically does get more clicks than unpaid when it comes to the search engines. That’s just a fact. But in any search, the clicks could go either way.
The last item to note is that paid ads could potentially lead to other shares, mentions, interactions, and more. If someone visits your site through a paid ad and then they share it with other people who then click the links, that would be unpaid traffic.
All in all, PPC and SEO, are both great methods to drive traffic to your website. It just depends on the individual business and circumstance on which tactic will work best for you. An expert SEO team in Arizona can help you get your SEO and PPC optimization strategies off the ground and running. Cloud LGS is ready to assist with all of your digital marketing needs.
